Privacy Policy
Last updated: 20 June 2026
1. Introduction
ObserveIT Technologies ("we," "our," or "us") respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit observeit.co.za or engage our services.
2. Information We Collect
Personal Information: When you book a discovery call, fill out a form, or contact us, we may collect your name, email address, phone number, company name, and job title.
Usage Data: We automatically collect information about your device, browser, IP address, pages visited, and referring URLs through cookies and similar technologies.
Communications: If you email, call, or message us, we retain the content of those communications.
3. Lawful Basis for Processing
We only process personal information where we have a lawful basis to do so under POPIA, including: your consent; where processing is necessary to perform a contract with you; where processing is necessary to comply with a legal obligation; or where processing is necessary for our legitimate business interests and does not unreasonably affect your rights.
4. How We Use Your Information
We use collected information to: provide and improve our services; respond to enquiries and schedule discovery calls; send relevant updates where you have consented; analyse website usage and optimise performance; and comply with our legal obligations.
5. Sharing of Information
We do not sell your personal information. We may share data with: service providers who assist our operations (hosting, scheduling, analytics); professional advisors (legal, accounting); or as required by law or to protect our rights. Where a service provider is located outside South Africa, we take reasonable steps to ensure your information receives a level of protection at least equivalent to that required under POPIA before any cross-border transfer.
6. Direct Marketing
In line with section 69 of POPIA, we will only send you direct marketing communications, such as email updates, where you have given your consent, or where you are an existing client and the communication relates to similar products or services. You may opt out of marketing communications at any time.
7. Cookies
We use essential cookies for site functionality and analytics cookies to understand usage patterns. You can control cookie preferences through your browser settings.
8. Data Security
We implement appropriate technical and organisational measures, as required under POPIA, to protect your personal information against loss, unauthorised access, interference, and disclosure. However, no electronic transmission or storage is ever completely secure.
9. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by South African law, after which it is securely deleted or de-identified.
10. Your Rights
Under POPIA, you have the right to: be notified that your personal information is being collected; access the personal information we hold about you; request correction or deletion of your personal information; object to the processing of your personal information; and withdraw consent where processing is based on consent. To exercise any of these rights, contact us using the details below.
11. Children's Privacy
Our services are intended for businesses and individuals over the age of 18. We do not knowingly collect personal information from children, as defined under POPIA, without the consent of a competent person.
12. Complaints to the Information Regulator
If you believe we have not handled your personal information in accordance with POPIA, you have the right to lodge a complaint with the Information Regulator of South Africa.
Website: inforegulator.org.za
13. Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated revision date.
14. Contact
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
ObserveIT Technologies
Phone: +27 83 854 2400
Email: accounts@observeit.co.za
